The documentary SNEAKERHEADZ, directed by David T. Friendly (Academy Award nominated producer of LITTLE MISS SUNSHINE) and Mick Partridge (SEVEN DAYS IN UTOPIA, DECODING ANNIE PARKER, MERCY),which examines the cultural influence of sneaker collecting, will open in theaters on August 7 – opening at Village East Cinemas in NYC on Friday, August 7 with a national release to follow.

To Rock or Stock? Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in sub zero temperatures for the latest Nike Foamposites. How did sneakers become as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, SNEAKERHEADZ examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don’t just want to admire art, they want to wear it.