The Sarasota Film Festival unveiled its 2017 artwork created by Tyler Mathis, a Motion Design student at Ringling College of Art and Design.

This is the second consecutive year the Sarasota Film Festival and the Ringling College of Art and Design have partnered together to develop the concept and design to help market and brand the upcoming festival. This is the first time three different posters will be used to market the festival, each one donning the slogan in a multidimensional- play on words, “See and Be Seen”, “Sea and Be Seen” and “See and be Scene”.

The three images selected will be featured on SFF banners throughout Main Street in Sarasota starting February 15th. They will also be seen on all major festival materials such as mailings, play bills, and sponsorship ads.

“This year’s artwork not only represents the festival but the entire community of Sarasota,” said Mark Famiglio, President of the Sarasota Film Festival. “The slogan this year “See and Be Scene” invites our audience to attend the festival and participate in our community. Collaborating with the Ringling College of Art and Design has proven once again that a community can create beautiful work by working together.”

“We greatly value our relationship with Sarasota Film Festival, as it presents incredible opportunities for our students—both through our Collaboratory and our rising Film program,” says Dr. Larry R. Thompson, President of Ringling College of Art and Design. “We view the SFF as a vital partner in further developing our creative region as a hub for emerging and established filmmakers, and we celebrate the opportunity for our students at Ringling to create artwork that supports our shared initiatives—always keeping creativity right at the center.”