Sundance Institute has selected two acclaimed works from the 2017 Sundance Film Festival: Columbus, from director and screenwriter Kogonada, and Unrest, a documentary directed by Jennifer Brea for its Creative Distribution Fellowship. The fellowship is a new initiative to support filmmaking teams seeking a more entrepreneurial approach to the release of their work.
Keri Putnam, Executive Director of Sundance Institute, said, “Columbus and Unrest are perfect examples of the creative spirit of independent filmmaking, and this new Fellowship will provide them with resources, mentorship and tactical support to pioneer independent pathways to audiences. This entrepreneurial approach to marketing, distribution and audience building empowers independent filmmakers to release their own films, on their own terms, while retaining their rights.”
The Creative Distribution Fellowship, inspired by Sundance Institute’s long-standing Labs, will provide Columbus and Unrest with tools, resources and exclusive distribution deals in an immersive and nurturing environment. Each film will receive grants to fund marketing and distribution expenses. The Institute is working closely with the film teams to devise and execute tactics that will allow them to connect with their audiences in new and innovative ways. The filmmakers will serve as their own distributors, working with a network of professional vendors and digital retailers, with all theatrical and digital revenue flowing back to them. As a core part of the Fellowship, the producers of Columbus and Unrest are committed to sharing lessons learned from their creative distribution. These lessons will create “best practices” to help guide future independent filmmakers.
The Institute has launched a Kickstarter campaign to raise funds and build audiences for Columbus and Unrest, which is open through Thursday, June 1.
Danielle Renfrew Behrens, producer of Columbus, said, “Many films have attempted to self-release over the years, but until recently filmmakers haven’t had the tools needed to reach their targeted audience. We’ve turned down more traditional distribution offers in the hopes of determining if this is a viable way forward for indie films with identifiable niche audiences. We’re thrilled to have Sundance Institute’s aid and guidance in navigating this new terrain, and hopefully creating a guide that other independent films can follow.”
Jennifer Brea, producer/director of Unrest, said, “We can’t wait to connect our film directly with its audience, combining a bespoke theatrical release with innovative ways of reaching those who would not be able to see the film in theaters. With the aid of the Creative Distribution Fellowship we’ll be able to actively engage with our viewers, encouraging an experience that will last far beyond the end of the film.”
Columbus stars John Cho, Haley Lu Richardson, Parker Posey, Rory Culkin and Michelle Forbes and world premiered in the NEXT section at the 2017 Sundance Film Festival. In the film, Casey (Richardson) lives with her mother in a little-known Midwestern town haunted by the promise of modernism. Jin (Cho), a visitor from the other side of the world, attends to his dying father. Burdened by the future, they find respite in one another and the architecture that surrounds them. Vanity Fair wrote that Columbus “is a clever and compelling exploration into how physical structures can come to represent emotional landmarks in our personal lives, and the drive we have to share them with others.” Columbus will be released, starting theatrically, in August.
Unrest chronicles director and Harvard PhD student Jennifer Brea, who was struck down at 28 by a fever that left her bedridden. Doctors told her it’s “all in your head.” Determined to live, she sets out on a virtual journey to document her story—and four other families’ stories—fighting a disease medicine forgot. The film will have a theatrical release prior to airing as part of PBS’s ‘Independent Lens’ series in 2018.
The Creative Distribution Fellowship is part of Sundance Institute’s Creative Producing Program. Founded in 2011, the Program has empowered filmmakers navigating the changing business of independent film with online resources, live workshops and a network of allied organizations. Films it has supported include Upstream Color (Director: Shane Carruth), BURN (Directors: Brenna Sanchez and Tom Putnam), Cronies (Director: Michael Larnell), Western (Directors: Bill Ross and Turner Ross), First Girl I Loved (Director: Kerem Sanga), NUTS! (Director: Penny Lane) and HITS (Director: David Cross).