Rock Rubber 45s is a cinematic odyssey exploring the connectivity of global basketball, sneaker, and music lifestyle through the firsthand lens of authentic New York City culture orchestrator Bobbito Garcia. The film explores García’s youth dealing with mistreatment, educational quandaries, identity, and loss as well as his ascension to self-determination as an adult freelance creative. The ballplayer/author/DJ/filmmaker has carved an independent career that has inspired millions throughout the world, and has affected the growth and direction of the footwear, hip hop, and sports industries in the process.

ROCK RUBBER opens theatrically for a full week run in New York on Thursday, June 28 (The Metrograph) with an extended run at the Maysles Cinema on Friday, July 6 to follow; and available on demand on Tuesday, July 24 (Worldwide).

DJ Bobbito Garcia is the critically acclaimed author of Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987. As an award-winning filmmaker, Garcia has directed DOIN’ IT IN THE PARK: PICK-UP BASKETBALL, NYC, STRETCH AND BOBBITO: RADIO THAT CHANGED LIVES, and his autobiographical documentary Rock Rubber 45s. Currently, “Kool Bob Love” produces his b-ball tournament Full Court 21™ in four continents, and co-hosts NPR’s “What’s Good With Stretch And Bobbito” podcast.