Here is the new trailer for the documentary Well Groomed – written and directed by Rebecca Stern, making its world premiere on Sunday at 2019 SXSW Film Festival.

Premiering in the Documentary Feature Competition, Well Groomed travels the humorous, visually stunning world of Competitive Creative Dog Grooming alongside the women transforming their beloved poodles into living sculptures. Following four championship groomers from across the country, these women are revolutionizing the age old question – what is art?

Competitive creative dog grooming is the most colorful competition in America and Well Groomed captures the hearts, minds and imaginations of the artists involved. Follow four champion groomers and their gorgeous, vibrant dogs through a year in the life on the technicolor competition circuit, playfully exploring their creative process. From South Carolina to California, New York to Arkansas, these women are revolutionizing the age old question – what is art? Director Rebecca Stern has captured an up-close and revealing look at pets, families, friendships and the glory of dog grooming through a bright spectrum of color.