Comedian Jeremy Saville is causing a big stir online with his new comedy Loqueesha about a white bartender who ‘becomes’ a larger-than-life black female personality named Loqueesha in order to snag a job at a radio station. Loqueesha lands in theaters on July 12.

From Writer/Director Jeremy Saville, Loqueesha is the hilarious and heartwarming story of Joe, an astute and underachieving Detroit bartender who values truth above everything. When Joe finds out he needs to pay for his gifted son’s private school education, he submits an audition to a local radio station for his own talk therapy show. After he’s rejected, he invents a larger-than-life black female personality named Loqueesha, who is hired sight unseen by the unwitting radio station owners. As Loqueesha’s star rises, Joe is increasingly challenged with keeping her identity a secret, maintaining his own sense of self and grappling with the often bizarre perceptions of an audience who have absolutely no idea who they’re talking, or listening, to.

With a diverse cast of breakthrough actors, Loqueesha takes viewers on an unexpected and thought-provoking journey that challenges society’s—and our own—conventional beliefs about identity and perception.

Deftly navigating the prevalent themes of race and gender in our culture, Loqueesha reminds us that, in the end, our personal truth is all that matters. Well, that and a good laugh.