The Hong Kong International Film Festival unveiled the official art work for its 44th edition (HKIFF44), to be held from March 24 to April 6, 2020.

International visual artist Wing SHYA , who conceived the acclaimed “Colours in the Dark” motif for HKIFF43, returns this year with a brand new key-art design featuring a stunning collage of extravagant colors and electrifying images.

Unveiling the new key art for the first time today, HKIFFS’s Head of Marketing, Catherine LIU, believes SHYA’s design conjures the fantasy, dynamism and diversity of the cinematic universe.

“The imagination it inspires resonates with the rich tapestry of films that HKIFF44 will bring to Hong Kong’s audiences,” LIU enthused.

Actor Aaron Kwok reprises his role as HKIFF44’s Festival Ambassador. He will be supported in his endeavors to promote appreciation and interest in film culture in Hong Kong, in particular by the younger generation of film-goers, by actors Jennifer YU and Neo YAU who will continue to serve as HKIFF’s Youth Ambassadors for a second year.