NEON announced that Apichatpong Weerasethakul’s Memoria starring Tilda Swinton will begin its “cinemas only…forever” tour on April 1st, making its rounds throughout the country over a continuous string of week-long engagements.

Memoria premiered to critical acclaim in competition at last year’s Cannes Film Festival, winning the Jury Prize and receiving a nomination for the Palme d’Or. The film was later selected as the Best International Feature Oscar submission from Colombia. NEON initially announced the unique release strategy last fall and completed its one-week Oscar qualifying engagement at IFC Center to great success, collecting a groundbreaking $57k for the week.

Director, Apichatpong Weerasethakul remarked on the plan, “For Memoria, cinema experience is crucial or maybe the only way. Let’s embrace the darkness and dream, one at a time.”

An outspoken advocate for the theatrical experience, Tilda Swinton remarked, “Memoria is the perfect film for this moment…Big cinema or bust…Throughout the universe, in perpetuity…”

Memoria will return to the IFC Center on April 1st with Los Angeles’ Nuart Theater following on April 8th. With over 100 special engagements across multiple cities each week, Memoria will play in arthouse cinemas throughout the country as well as series of non-traditional venues like pop-up drive-ins, museums, art galleries, university screenings and outdoor events.

Memoria is a profoundly serene film, inspired by the Thai director’s own memories and expressions combined with a historical excavation of Latin America. The film lulls audiences into almost a dreamlike state, as they settle in to follow Jessica (Academy Award winner, Tilda Swinton), an expat in Bogota, who, after hearing a jarring sound at daybreak, begins experiencing a mysterious sensory syndrome while traversing the jungles of Colombia. In her search for the sounds’ origins, she encounters both personal and collective ghosts in the surrounding landscapes.

Watch the trailer for Memoria