Utopia dropped the official trailer for Squaring the Circle (The Story of Hipgnosis), a documentary on Storm Thorgerson and Aubrey “Po” Powell of album art design studio, Hipgnosis, the creative geniuses behind album art for Pink Floyd, Led Zeppelin and Paul McCartney.

Directed by Dutch photographer Anton Corbijn, making his feature documentary debut, Squaring the Circle (The Story of Hipgnosis) world premiered at 2022 Telluride Film Festival, followed by 2023 Sundance Film Festival, and will be released in theaters on June 7th, 2023.

Whether you’re a fan of Pink Floyd or not, chances are you know exactly what the album covers of The Dark Side of the Moon and Wish You Were Here look like. But you might not be familiar with the creative duo behind those iconic images: Storm Thorgerson and Aubrey “Po” Powell, aka the innovative design studio Hipgnosis.

Hipgnosis went from making covers for their mates (the likes of David Gilmour and Syd Barrett) to establishing themselves as the driving force behind visual identities of some of the most popular artists of the 1970s (think Led Zeppelin and Paul McCartney). Their methods were unconventional, their budgets often unreasonable, but they were fearless visionaries who artfully manipulated photographic images long before computer graphics became ubiquitous. [Sundance]

Watch the official trailer for Squaring the Circle (The Story of Hipgnosis).