HBO released the trailer for the documentary Fake Famous debuting Tuesday, February 2 (9:00-10:30 p.m. ET/PT), from first-time director and veteran journalist Nick Bilton, that explores the industry of social media influencers through an innovative social experiment. The film’s journey into this world is driven by the casting of three people in Los Angeles who all have relatively small social followings and the attempt to grow them into famous influencers. By purchasing fake followers and an army of bots to “engage” with their social media, the newly made “influencers” discover both the wonders and costs of this unlikely, immersive lifestyle.