Just before its World Premiere on Saturday April 27 at the Tribeca Film, Picture Character, a documentary about emoji released the first look – a fascinating video clip from the film. In the clip, Rayouf Alhumedhi explains why she created the hijab emoji.

Directors Martha Shane and Ian Cheney lead viewers 👀 on a deep dive into the ever evolving world of picture characters, from their humble beginnings in Japan 🇯🇵 to mobile keyboards 📱 the world 🌎 over, and shed fresh light 💡 on the private consortium 👥 that approves new emoji offerings and the individuals fighting ✊ to make the language more representative of its billions of users.