
The 54th San Francisco International Film Festival (April 21 – May 5) will present the 2011 Mel Novikoff Award to the extraordinary showman Serge Bromberg for his invaluable work as a collector, preservationist, exhibitor, programmer and enthusiast of cinematic treasures, Sunday, May 1 at 5:00 pm at the Castro Theatre. The award, named for the pioneering San Francisco art and repertory film exhibitor Mel Novikoff (1922 – 1987), acknowledges an individual or institution whose work has enhanced the filmgoing public’s knowledge and appreciation of world cinema.











