Hola México Film Festival returns for its 18th annual edition from September 25 to October 3, 2026, during Hispanic Heritage Month. The festival kicks off on opening night with Mexican comedy “Loco México Mágico” directed by Carlos Santos, at The Montalban Theater in Hollywood.
Starring in the film are Silverio Palacios, Daniel Sosa, Fernando Cuautle, Florencia Benítez, Sofía Carrera, Rocío Guzmán, Shaní Lozano, and Norma Reyna.
What could possibly go wrong when an eccentric mayor decides to turn Alvarado, Veracruz, into the next great tourist destination by making a Hollywood-style movie? Armed with plenty of enthusiasm, very little money and absolutely no experience, he assembles a colorful crew of local residents, led by a videographer who normally films quinceañeras and is suddenly promoted to director. Between improvised special effects, oversized ambitions and that unmistakable Mexican ingenuity, the entire town must come together to get this wonderfully chaotic production onto the big screen. Because in Mexico, when there’s no rulebook… there’s always magic.
The festival invites viewers to come together in celebration of Hispanic Heritage Month by showcasing some of the newest and most acclaimed Mexican films.
Samuel Douek, the founder and director of HMFF, expressed his excitement, saying, “18 years of celebrating Mexican cinema in LA is a strong statement about the community and their love for Mexican films! At the same time, we’re happy to continue celebrating Mexico’s cinematic achievements worldwide. Los Angeles and Mexico are connected in many ways, but cinema holds the strongest bond.”
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